FTC Compliance Statement
Last Updated: September 29, 2025
Creator Connect Media is committed to transparency and ethical marketing practices in compliance with the Federal Trade Commission (FTC) guidelines concerning endorsements and testimonials. Our goal is to ensure that consumers are never misled and that the sponsored nature of the content we facilitate is made clear.
Company Information
- Company name: CREATOR CONNECT MEDIA LTD
- Company number: 16680638
- Registered office: 3rd Floor, 86-90 Paul Street, London, EC2A 4NE, England
- Jurisdiction: England & Wales
Our Role and Commitment
Creator Connect Media facilitates paid partnerships between brands and content creators. We believe that influencer marketing is most effective when it is built on trust and authenticity. A critical component of that trust is the clear disclosure of material connections.
Requirements for All Partners
We contractually require all creators and influencers we partner with to disclose their material connection to the brands they are promoting. A "material connection" includes, but is not limited to, monetary payment, free products, or any other form of compensation received in exchange for a review or endorsement.
Guidelines for Disclosure
All disclosures must be clear, conspicuous, and unambiguous. We advise our partners to:
- Place the disclosure near the beginning of the content (e.g., in the first few lines of a description box, spoken at the start of a video, or as text overlay).
- Use simple and clear language, such as #Ad, #Sponsored, #Promotion, or #BrandPartner.
- Avoid burying the disclosure in a long list of hashtags or behind a "see more" link.
Monitoring and Enforcement
We conduct periodic spot checks to ensure disclosures are implemented correctly.
Failure to comply with disclosure requirements may result in suspension or termination of the partnership.
Contact
For questions about this FTC Compliance Statement, contact us at legal@creatorconnect.media.
